China: KFC uses facial recognition tech to give you fast food suggestions


KFC China has started using a new kind of facial recognition technology to give customers meal suggestions based on their physical appearance, at a pioneering branch located in Beijing?s Fuxingmen district, as seen on Wednesday. The Kentucky Fried Chicken Chinese branch has partnered with the country?s search giant Baidu to build a new location for its artificial intelligence and augmented reality technology. The new device is capable of analysing a customers?s facial features, and makes use of traits such as age, gender and facial expression to determine what each person should be eating at any given time. The machine then stores all the information, so it can recognise the user?s order and facilitate the order the next time they come to the store. Even though the ability of artificial intelligence to detect behavioural traits using physical variables, called physiognomy, has not been proven, for Baidu?s senior engineer in charge of the project, Qiao Hui, the new technology is not so much about its reliability, but about a marketing strategy aimed at creating a ?fun? experience.

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