Sir Tom Jones has said getting dropped from The Voice shows its contestants that even established stars have to cope with rejection.
Speaking at a press launch of the sixth series of the show, Sir Tom added he was pleased ratings went down when he was not featured as a coach.
“Whoever was responsible made a mistake,” said the Welsh singer.
He was invited back after ITV bought the rights to broadcast The Voice, previously shown on BBC One.
Sir Tom said it was not the BBC that was behind the decision to no longer have him on the show, but “the people on The Voice, whoever, the powers that be”.
“I did a show on the BBC right after that – Children in Need, with Rob Brydon,” he noted. “I wasn’t really upset with the BBC. But whoever was responsible made a mistake.”
Sir Tom spoke of the importance of artists believing in themselves because “you’re bound to get knock-backs”.
He added: “There’s a knock-back right there, at my time of life – to prove to these young singers coming on the show that even I got a knock-back, after all that time.
“Then you’ve got to think – it’s their loss. I knew what the public felt because of the feedback I had.
“The last series that I wasn’t a part of, the ratings went down. So, that made me very happy.”
He recalled a time he entered talent competitions himself, in south Wales – much to the amusement of his fellow coaches.
“I lost out to a ventriloquist once – and she was terrible,” he mused. “I had to walk away from that.”
Will.i.am, the only coach to have featured on every series of the talent contest, said the lack of chart success for its previous winners has been “down to song choice”.
The debut single by Kevin Simm, the former Liberty X singer who won the last series, peaked at 24 in the charts.
Black Eyed Peas rapper will.i.am said the new prize of a record deal with Polydor would change things, telling reporters: “It comes down to song choice. I think that’s one of the reasons we’ve not seen a real star from the show.”
“The songs they’ve been singing [have been] like… whatever.”
And talking about the show going up against BBC singing competition Let It Shine, fronted by Gary Barlow, he said: “We have people coming up against us, thinking they can slide right around our time slot, so what.
“We’re the headliners, watch The Voice, see the drama, see the amazingness, boom.”
The show has a new twist that means the judges no longer speak to the contestants if none of them has chosen to turn their chair around – indicating they want them in their team.
After watching the launch episode for the first time, Delilah singer Sir Tom said he was glad of the move.
“I’m glad you don’t see them, because it’s hard,” he said. “If I had to turn around and see what I just saw… that’s awful.”
New coach Gavin Rossdale, lead singer of Bush, agreed it was difficult seeing the disappointment on the faces of those who had been unsuccessful.
“I’m having so much fun – I wasn’t expecting to have that much fun all the time,” he explained. “The only thing that’s been a bit hard is seeing some of the contestants that didn’t make it, and we see their story – I could feel myself sinking lower and lower. I was feeling bad.”
He said one of the reasons he wanted to be a coach was because of “how emotionally invested you get in the contestants”, adding: “You can’t help yourself. You’re caught up in the dreams they’ve had for years. The quality is so, so good.”
Rossdale, the father of model and former Strictly Come Dancing contestant Daisy Lowe, said: “We can help one person. We’re just preparing them.
“We’re real coaches – it’s the FA Cup final, they go out there and play it, it’s up to them. But it’s good if they win!”
He described it as “the best job I’ve ever had – in fact, the first job I’ve ever had.”
Oscar-winning actress and singer Jennifer Hudson – a former contestant on singing contest American Idol, who came seventh on the show in 2004- said of being a coach: “It’s so good. I’m really enjoying this experience and working with these guys, and being on the other side.
“I can’t believe I’m here because it’s still so fresh in my mind, when I was a contestant and trying to get here.
“I relive that moment – it sends me right back into that space. But I feel empowered because I feel like I can help them get there.”
She said she was a “firm believer in taking the opportunity you’re given” – adding that failing to win a show did not mean you could not be a success.
“No one is going to live your dream for you – no one is going to chase your dream for you,” said Hudson. “It’s something everyone should keep in mind. You have to go out there.
“This is the type of thing you cannot do unless you’re passionate about it. Other than that, you just go home.”
The sixth series of The Voice starts on Saturday 7 January on ITV at 20:00 GMT.
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