Snapchat launches universal search

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Snapchat just made it much easier to find friends, groups, Discover publishers, and Our Stories with a universal search bar at the top of the app. Launching today for some people on Android and rolling out soon to all iOS and Android users, the search bar lets you dig the best content and conversations out of Snapchat.

Improved search could be a huge boon to brands, businesses, and influencers hoping to to build their Snapchat audience.

Snapchat is also now allowing people anywhere at any time to submit to Our Story, the app’s curated and themed slideshows for holidays, events, and more. Snapchat can then figure out how it wants to aggregate the content, allowing it to create Our Stories based on submission trends.

We’ll have more details soon

(Why?)

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